CONTINUING CLASS/MARKETING YOUR BOOK/Karen Whiting

CONTINUING CLASS

MARKETING YOUR BOOK

(marketing brainstorming summit)

I’m Karen Whiting, author of more than a dozen books with four more to be released in the coming year.

The conference is just around the corner and I’m gearing up for leading the continuing class. it’s all about the participants and you won’t even hear me lecture much.  I bring in guests and have a continuing guest who is fantastic-the marketing director from AMG Publishers John Fallahee. John has a side business helping people learn to study the Bible that has had phenomenal growth in social networking.

It doesn’t work or go like most workshops.  These classes are to generate ideas for each individual. I ask the people in the group to fill out an index card with their name, book title/topic, and a focus statement of what the book is about and who most needs it.  We continually give ideas on applying various marketing ideas to the book titles of the participants (using the cards.) Each day after learning about an area of marketing we divide into small groups and brainstorm ways to apply that day's concepts to each person’s book.

The Holy Spirit has gifted me with the ability to brainstorm marketing ideas and I have a great passion for helping people harness promotional concepts for their books.  John is a treasure chest of ideas. I’m praying the Holy Spirit will also pour out ideas on everyone in the group.

Market areas we will cover include:

            What’s in a marketing plan
            (and how to build one)

            Marketing via media

            Virtual marketing, 
            (including social networking)

            Non-virtual promotion

            Developing expertise in your topic

            Elements of a best seller

            Choosing what to work on next 
           (can’t do it all at once)

So, if you need to add more ideas to your book proposal or you have a book ready to launch, this continuing class will benefit you.

Meanwhile, please pray for my family and the other faculty. My husband has breast cancer and after a clean slate for several moths, cancer cells are growing again so they need to change his treatment. One daughter-in-law has a brain tumor. And that’s part of life that continues for so any writers.

I can’t wait to be there, meet new people with new visions and help them move forward with their dreams.